Roxy, Animal & Quiksilver
Done over Easter 2011 for local surf store “The Rise”. We were asked to go and find work experience as part of a University Module, and to be blunt about it, I didn’t think I would learn from making cups of tea all day, so the other option was to do something for the community. I took this opportunity to approach a local surf store on the North West coast of Wales. During the summer their trade is fantastic, however in Winter, they struggle to stay open, so they rely entirely on online sales. I asked them if they would like me to create a range of images that represent what they stand for, and create a basic website that shows off the same. The website can be seen here. The brief on the website was very strict, insisting I used their existing promotional material, yet keep it simple and clean.
Models used are local surf girls who love being by the sea or in it! I loved this project as it was a chance to give back to the community that brought me up.